Bio

I've been working in the fitness industry for over 20 years and am just as passionate about helping people as I was back in 2004 when i first started in the industry. You won't find me plastered on social media, nor do i try to qualify my ability as a coach by constantly having my shirt off (despite competing in bodybuilding for over 2 decades). Instead - what I can offer is 20 years of coaching clients, including managing one of Australia's largest online coaching companies - transforming the health, fitness and appearance of thousands of people.

I don't berate my clients, plug supplements, or make health and fitness any more complicated than it needs to be. I truly believe a few diet changes and regular exercise can completely transform peoples lives, but i'm also convinced life doesn't need to revolve around it.
  

I'd consider myself a generalist in regards to the health and fitness landscape. Over the years I've worked in a variety of roles and with various demographics - from elite athletes to retirees, those looking to lose 50 kilos and those looking to compete in body building. 

Over the past few years my own relationship with exercise has shifted as I do my best to juggle my own health and fitness goals with other priorities - a young family, work, friends, hobbies, etc. This first hand experience has provided me with an insight into the challenges people face, insights a younger me might not have quite understood or appreciated. 

My own health and fitness journey is not unique, nor overly interesting. Like many - I was reasonably active as a child, and as a teenager found solace in the weights room to address my own insecurities and teen angst. This eventually led to natural bodybuilding, which I still compete in as I enter my 40's. I'm a guy who loves the journey more than the destination, and for me bodybuilding is one of the ultimate physical expressions of discipline, consistency,  accountability, and overcoming obstacles.  When I'm not in "competition mode" I live by a much more flexible and sustainable approach with my nutrition and exercise.  

For those interested in my qualifications I've collected quite a few over the years. Some of the more relevant include

Bachelor of Sport and Exercise Science
Cert 3,4 and Diploma of Fitness
Cert IV Training and Assessment
Strength and Conditioning
Precision Nutrition

Mission:
To inspire, educate, and motivate everyday people to use nutrition and exercise to improve their health and fitness, and to develop a more confident and positive mindset - ultimately to become the best version of themselves.

Why:
Because people deserve to be healthy, happy and be the best version of themselves. This improves their own quality of life, but also the quality of life of the people around them.

Who:
Anyone who has the desire to be healthier, fitter, or perform better - and is willing to invest in themselves. Any age at any stage.

How:

Personalised coaching on diet, exercise, and mindset. Genuine care and support.